I have just watched Tetley's new advertisement with strap-line- "Make Time, Make Tetley".
You can watch it here: http://www.youtube.com/watch?v=g6Rb-1sub4M
My first reaction to this advert was that it was funny, clever and quite true. Many people today are beginning to see that their social media sites do not necessarily correspond to their friends circle anymore. Instead we often find ourselves adding business contacts or others to assist with networking (and often just to be nosy too!!) This means, a lot of people can relate to the advert and get engaged with its meaning.
This re positioned Tetley brand now values friends and family, encouraging their customers to meet up with people face to face and have a cup of tea together rather than doing everything online. I think this is quite similar to what other tea brands have done for example Twinning's is all about that emotional connection and not being alone. With this change in direction, Tetley now hope to appeal to a younger audience. They have incorporated QR codes on their packaging which provides extra content about sourcing and blending the tea, incorporating the whole journey before it reaches the users mug.
I personally love these changes and how they are incorporating digital marketing more into their strategy. Tetley is my personal favourite tea brand and I am glad to see the brand getting well and truly in the competition!
Do you like the Tetley advert?
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