The Battle Is On: iPhone Versus Android

How Does Your Mobile Phone Characterize You?

Nielson found out that almost 50% of mobile phone users now own a smartphone. This has led to an on-going battle over which is the best smartphone and operating system to be using.

Check out the article here: http://techcrunch.com/2012/03/29/nielsen-as-u-s-nears-smartphone-majority-its-a-two-horse-race-between-android-and-apples-ios/

Hunch has now gone one step further into this battle as to publish an infographic demonstrating the different traits between iPhone and Android users. Yes, that is correct- we have become so materialistic that we are now judged not just on our houses, cars, clothes and jobs, but now even our mobile phones! So, what does your mobile phone say about you?

Out of the 15,818 people that were interrogated about their mobile operating systems, they found that the most popular was the Apple iOS with 32% and its fierce competition Android came in second place with 21%.

Demographically an Android user tends to be younger between 18 -34 years and are more likely to live in the suburbs or country. Whereas 29% of iPhone users are over 35 years; and are typically city dwellers. Interestingly, if you are an iPhone user you represent the richer spectrum of society with 67% of users having an annual household income of £200k or more. Moreover, 37% of iPhone users have a graduate degree, compared to the 80% of Android users who are more likely to have a high school diploma.  

Personality-wise Android users appear to be the pessimistic introverts in society whom save their money, are 12% more likely to have pets; are later adopters of technology yet are better at mathematics and verbal aptitude. On the other hand iPhone users are more optimistic and enjoy spending their money, yet 39% are more likely to be high-maintenance but with strong verbal aptitude. They are more likely to enjoy the life of luxury- playing a musical instrument, been on holiday in the past 6 months and be the first adopters of new technology.

Going into further analysis, iPhone users are 50% more likely to text whilst driving, whereas the safer Android users would more likely text whilst waiting in a queue. Yet Android users seem to prefer the sweeter things in life such as mini-pizzas, sirloin steak, popcorn and chocolate compared to iPhone users who would prefer to snack on sushi, mixed nuts, ginger snaps and yoghurt. 

The comparison list then delves into which TV shows, films, books, trees and entertainment one should prefer; all dependent on the type of mobile you possess. You can take a better look yourself below. The question is, do the findings of the infographic ring true for you? Let us know if you will now judge a person by his or her mobile phone in the comments below.

Time For A Cupa!

Tetley's Change Their Marketing Direction

I have just watched Tetley's new advertisement with strap-line- "Make Time, Make Tetley".

You can watch it here: http://www.youtube.com/watch?v=g6Rb-1sub4M

My first reaction to this advert was that it was funny, clever and quite true. Many people today are beginning to see that their social media sites do not necessarily correspond to their friends circle anymore. Instead we often find ourselves adding business contacts or others to assist with networking (and often just to be nosy too!!) This means, a lot of people can relate to the advert and get engaged with its meaning.

This re positioned Tetley brand now values friends and family, encouraging their customers to meet up with people face to face and have a cup of tea together rather than doing everything online. I think this is quite similar to what other tea brands have done for example Twinning's is all about that emotional connection and not being alone. With this change in direction, Tetley now hope to appeal to a younger audience. They have incorporated QR codes on their packaging which provides extra content about sourcing and blending the tea, incorporating the whole journey before it reaches the users mug.

I personally love these changes and how they are incorporating digital marketing more into their strategy. Tetley is my personal favourite tea brand and I am glad to see the brand getting well and truly in the competition!

Do you like the Tetley advert?

Social Media = Monetization?

What does ‘being social’ mean today?

Facebook have recently announced that they are testing new ads which will appear in user’s newsfeeds whether they have or have not shown interest in the brand previously. This is without a doubt to become an increasingly great topic of debate and will change the way users see the Facebook brand once again. Originally this brand and core idea was built around being social and simply being able to keep in touch with friends and family, but now it seems that monetization is at the heart of the business strategy and forgetting about customer user experience and what being social truly means.

It also means that marketing to the masses will come back into play, as opposed to the personalisation we receive currently in more micro-segmented ads specified to our demographics, needs, interests and influencing factors.

Is this what ‘being social’ has transformed to today and has Facebook become an advertisers world rather than for the end user?

London Olympics 2012

Adidas Gets Gold!

Did everyone think London could pull off the 2012 Olympics? At first I was a bit apprehensive, yet now I can see that it has been a huge success, and with the Paralympics about to start I am sure there is much more to come. This has been particularly due to the people getting involved and creating an amazing atmosphere, alongside the sponsored brands ensuring their campaigns created enough excitement and Olympic spirit!

My favourite brand sponsoring the Olympics has to go to Adidas. Their campaigns have been second to none, and timed perfectly to stay ahead of their main competitors Nike. Adidas have remained consistent throughout, with of course, the main highlight being on the top British athletes. Their main integrated campaign #takethestage was a huge success and ranked as one of the main topics of conversation on twitter. To me, it allowed everyone to get involved and relate, with subsequent messages following, strengthening and broadening the campaign such as ‘take the crown’, ‘take the gold’ and ‘take the pressure’. Yet one of the most important aspects to this campaign was it encouraged engagement with fans, as a Facebook page was set up to allow them to create their own image campaign and ‘take to their own stage’.

More recently, the athletes have been spotted in a Queen YouTube video, rocking out to ‘Don’t Stop Me Now’ (View the video here: http://www.youtube.com/watch?v=ERgU551NFeY). Adidas described the video as “a unique video toasting the success of the team and capturing the mood of the nation”. I think it is fantastic that we can see the athletes in this way and join in their celebrations through this medium.

 

Internship at Feelingpeaky

A Steep Learning Curve…

Starting anywhere new is always a scary thought, but I can confidently say that joining Feelingpeaky for a 3 month account management internship has been the best decision I have made career-wise so far! Having been here for about 2 months now, I have truly experienced ‘agency life’ (not being asked to get teas and coffees but actual work!) and been through a steep learning process, gaining the practical knowledge required after graduation. I have recently completed an MSc in Marketing at Oxford Brookes University and then made the move down from Cheshire to London to join the exciting city life! 

As Feelingpeaky is a small agency, I have been given a high amount of responsibility right from the beginning, which although has been tough- I know it has been worthwhile. Everyone has provided me with ample knowledge, advice and training to be able to take on some of my own smaller client projects alongside working on some of the larger projects such as Longleat Safari & Adventure Park. This experience has challenged my organisational skills and creativity - from copywriting and ensuring there is enough call to action included; to ensuring the design work is how the client has requested. In today’s digital-orientated society, it is now more important than ever to ensure your target audience is visually engaged, yet sustaining the brand image at its core. This is one aspect which I believe Feelingpeaky excels in, as they understand what the client wants, who their audience is and how to get the results required.

One of my best parts about the internship has been getting to know everyone in the office better; through going out for after work drinks to trying to feed them jam doughnuts at lunch time (I think I was a bad influence!) I have also loved the variety of projects that I have been able to work on. This has stemmed across a wide array of fields from email marketing, PPC, SEO, website management to social media. Developing all these new skills has been tough but rewarding, and I know I will come away from this internship with a new insight into where I want to head next…. The important part is that I am on the marketing ladder now, which is often the hardest step!