How Does Your Mobile Phone Characterize You?
Nielson found out that almost 50% of mobile phone
users now own a smartphone. This has led to an on-going battle over which is
the best smartphone and operating system to be using.
Check out the article here: http://techcrunch.com/2012/03/29/nielsen-as-u-s-nears-smartphone-majority-its-a-two-horse-race-between-android-and-apples-ios/
Hunch has now gone one step further into this
battle as to publish an infographic demonstrating the different traits between
iPhone and Android users. Yes, that is correct- we have become so materialistic
that we are now judged not just on our houses, cars, clothes and jobs, but now
even our mobile phones! So, what does your mobile phone say about you?
Out of the 15,818 people that were interrogated
about their mobile operating systems, they found that the most popular was the
Apple iOS with 32% and its fierce competition Android came in second place with
21%.
Demographically an Android user tends to be younger
between 18 -34 years and are more likely to live in the suburbs or country.
Whereas 29% of iPhone users are over 35 years; and are typically city dwellers.
Interestingly, if you are an iPhone user you represent the richer spectrum of
society with 67% of users having an annual household income of £200k or more.
Moreover, 37% of iPhone users have a graduate degree, compared to the 80% of
Android users who are more likely to have a high school diploma.
Personality-wise Android users appear to be the
pessimistic introverts in society whom save their money, are 12% more likely to
have pets; are later adopters of technology yet are better at mathematics and
verbal aptitude. On the other hand iPhone users are more optimistic and enjoy
spending their money, yet 39% are more likely to be high-maintenance but with
strong verbal aptitude. They are more likely to enjoy the life of luxury- playing
a musical instrument, been on holiday in the past 6 months and be the first
adopters of new technology.
Going into further analysis, iPhone users are 50%
more likely to text whilst driving, whereas the safer Android users would more
likely text whilst waiting in a queue. Yet Android users seem to prefer the
sweeter things in life such as mini-pizzas, sirloin steak, popcorn and
chocolate compared to iPhone users who would prefer to snack on sushi, mixed
nuts, ginger snaps and yoghurt.
The comparison list then delves into which TV
shows, films, books, trees and entertainment one should prefer; all dependent
on the type of mobile you possess. You can take a better look yourself below. The
question is, do the findings of the infographic ring true for you? Let us know
if you will now judge a person by his or her mobile phone in the comments
below.
